Pricing
Real plans, real limits
Four active plans mirror what the platform enforces today. CtrlApp is in private beta and the catalog may evolve before GA — but the numbers below are the numbers the product uses right now.
Free
$0per month
Start with the core kill-switch stack.
- Devices
- 1,000 devices
- Pushes
- 5,000 pushes / mo
- Campaigns
- 3 campaigns
- Kill switch
- Feature flags (basic)
- Force update
Starter
$19per month
Ship staged rollouts and allowlists.
- Devices
- 10,000 devices
- Pushes
- 50,000 pushes / mo
- Campaigns
- 20 campaigns
- Everything in Free
- Percentage rollouts
- Allowlist targeting
Featured
Pro
$49per month
Real segments, experiments and geo targeting.
- Devices
- 10,000 devices
- Pushes
- 500,000 pushes / mo
- Campaigns
- 100 campaigns
- Everything in Starter
- Segments & attribute targeting
- Geo targeting
- Experiments (A/B, multivariate)
- Impression analytics
- Team seats
Business
$199per month
Higher volume plus governance and content surfaces.
- Devices
- 100,000 devices
- Pushes
- 5,000,000 pushes / mo
- Campaigns
- 1,000 campaigns
- Everything in Pro
- High-volume inbox
- Ads
- Blog hosting
- SLA + webhooks
- HMAC-signed webhooks required
- SSO
- Priority support
How upgrades work today
Higher-plan upgrade requests are available from dashboard Billing and are manually reviewed during private beta. This lets us keep an eye on usage patterns while limits stabilize.
Verified against the catalog
Values below were verified against the active catalog; the signed-in dashboard Billing page is the current source of truth.
Reminder
Private beta
You can create an account today. Everyone starts on Free.
Ready to try CtrlApp?
Create a free account and connect an SDK — you can pick a plan later.